Computer Security And Information Assurance - 1692 Words

The academic disciplines of computer security and information assurance emerged along with numerous professional organizations – all sharing the common goals of ensuring the security and reliability of information systems. ROT5 is a practice similar to ROT13 that applies to numeric digits (0 to 9). ROT13 and ROT5 can be used together in the same message. ROT47 is a derivative of ROT13 which, in addition to scrambling the basic letters, also treats numbers and common symbols. Instead of using the sequence A–Z as the alphabet, ROT47 uses a larger set of characters from the common character encoding known as ASCII. Specifically, the 7-bit printable characters, excluding space from decimal 33 ! through 126 ~ , 94 in total, taken in the order of the numerical values of their ASCII codes, are rotated by 47 positions, without special consideration to case. For example, the character A is mapped to p, while a is mapped to 2. The use of a larger alphabet produces an obfuscation than that of ROT13; for example, a telephone number such as +1(positive)-(negative)415-(negative)839-(negative)6885 is not obvious at first sight from the scrambled result Z`c`dgbheggd. On the other hand, because ROT47 introduces numbers and symbols into the mix without discrimination, it is more immediately obvious that the text has been enciphered. The Mora Brothers felt that the Constitution guaranteed basic privacy and confidentiality, they also saw this being tossed out the window recently byShow MoreRelatedRole Of Core Technologies On An Effective It System Essay714 Words   |  3 PagesSystem useful is Computer Networks, Information Assurance, Wed Technologies, Database, Computer Programs and Programming. In order for IT System to become active first Computer Programs and Programming must be put in place. Computer Programs and Programming are simple terms an executable set of commands for the computer to perform. A process is an actively running program which may or may not is running in the background. A program running in the background is one that the computer user may not beRead MoreA Complete Risk Mitigation Strategy997 Words   |  4 Pagesfor IA programs and organizations. An incident response and disaster recovery plan in the event of intrusion and disaster how well and organization deals with incidents gives a picture of how well they have implemented their IA plan. Gathering information is an important part of any plan in the military we used a term called rearward or backward planning. I mentioned this to help explain how I intend to develop my incident response plan. Planning before during and after an incident putting on yourRead MoreCore Technologies : A Functional Information Technology835 Words   |  4 Pagesfunctional Information Technology (IT) system requires all the individual technologies involved to work together to achieve its intended purpose. If one of these technologies fails to perform, the entire system becomes vulnerable to breakdown and failure. In this complex relationship, each component is a receiver as well as a provider of services and data. I will make a connection between core technologies to show how they work together. We will concentrate of the most common and important computer technologiesRead More Na tional Security Agency Essay588 Words   |  3 Pages National Security Agency/Central Security Service The National Security Agency/Central Security Service (NSA/CSS) was established in November 1952 to provide a cryptologic organization for the civilian and military leaders of the United States and to provide them with timely information. The National Security Agency (NSA) coordinates, directs, and performs highly specialized activities to produce foreign intelligence information and protect United States information systems through two main missionsRead MoreComputer Security : Key Components Of Pc Security1099 Words   |  5 PagesComputer Security is an issue of critical significance for all associations, considering the way that data frameworks have turned into an essential piece of vital getting ready for all real organizations. Organizations need to find the key components of PC security while arranging their data frameworks technique. Computer security alludes to the assurance given to robotized data structures with a specific end goal to ensure their respectability, accessibi lity, and secrecy. Computer security includesRead MoreSystem Analysis and Recommendation Report of Natividad Medical Center859 Words   |  3 PagesMedical Centers Hospital Computer Information Systems (HCIS) network and its hospital-grade systems infrastructure and technology components. The system analysis report details the findings of the system analysis in the part of system vulnerability/risk assessment as a critical component of the security plan. Why the system vulnerability/risk assessment was carried out as part of system analysis The security plan for Natividad Medical Centers Hospital Computer Information System (HCIS) network andRead MoreInformation Security And Assurance Department924 Words   |  4 PagesInformation Security and Assurance Department Because of identity theft, terrorism, and other criminal activities, President Obama has made information security a national priority. Not only is information security and assurance an American priority, it is also a global issue. Information security and assurance includes of data confidentiality, integrity, and availability along with accountability and confidence all is well with the processes (White, G. L., Hewitt, B., Kruck, S. E. 2013). OurRead MoreThe ISO 17799 Framework621 Words   |  3 PagesISO 17799 is a detailed security standard organized into major areas of business continuity planning, system access control, system development and maintenance, physical and environmental security, compliance, personnel security, security organization, computer and operations management, asset classification, and control and security policy (Violino, 2005). This framework provides a high level of assurance in various areas of business. It is the most obvious for security and covers e ach topic atRead MoreThe Vulnerabilities And Cyber Kill Chain1243 Words   |  5 Pagestime-consuming activities. This phase can exploit the information gathered about the target’s weaknesses. The type of information the hacker is looking for is how to actually get in: firewall ports that are open, network hosts, services that are running. Critical information that should be obtained during the reconnaissance phase include network information, host information, security policies, and human information. â€Å"Active reconnaissance is a type of computer attack in which an intruder engages with theRead MoreReport on the Security System at Natividad Medical Center1227 Words   |  5 PagesSecurity plan This final part of the project contains an in-depth and comprehensive report on the security system at Natividad Medical Center. Using relevant peer-reviewed and technical reports, I devise an analysis plan that explains thoroughly, how I will analyze as well as evaluate Natividad Medical Centers Hospital Computer Information Systems (HCIS) network and its hospital-grade systems infrastructure and technology components. In this comprehensive report, the details of what is going to

Monopoly A Business With No Competition - 1521 Words

Monopoly Aggressive business owning, buying up your competitors or distributors to maximize a company’s profit, running a business with no competition. Webster’s defines a monopoly as â€Å"exclusive ownership through legal privilege, command of supply, or concerted action† or â€Å"a commodity controlled by one party†. A clear example of what a monopoly is as simple as the board game Monopoly, the game is played exactly what the name says it is, the player becomes a Monopoly, buying up multiple companies that are related in some way to maximize the most money that play can gain from those businesses. Monopolies are quite simple, take for example, there is a local company that makes car parts out of steel, the company purchases the stock steel from a factory that makes steel stock. To make the steel stock the steel stock company buys the raw materials from a mining company. If the car parts company wants to maximize their profits, they simply buy up the st eel company. That way they are not over charged for the steel stock and can get it at a low rate. If the wanted to further maximize their profits they would buy the mining company as well, giving the car parts company total control of where their supply came from and control of the cost, this is called vertical integration. There are two types of monopolies: vertical monopoly and horizontal monopoly. Vertical monopoly or vertical integration is buying up the companies that are a part of the whole manufacturing process. ExamplesShow MoreRelatedMaximizing Profits in Market Structures1287 Words   |  6 Pagesthe higher the competitive the market. Monopolies: Monopolies are a group of business people who act as one. Considerable power is in the company’s ability to set and influence prices. The power is determined by the demand curve cladding the company and with almost no competition. Monopolies have no public ownership. When the competition is low and a company is dominating the demand curve it creates a monopoly because competition is low competition is never nonexistent, there are no otherRead MoreMonopoly and Perfect Competition1045 Words   |  5 Pagesdifference between monopoly and perfect competition? Firm under perfect competition and the firm under monopoly are similar as the aim of both the seller is to maximize profit and to minimize loss. The equilibrium position followed by both the monopoly and perfect competition is MR = MC. Despite their similarities, these two forms of market organization differ from each other in respect of price-cost-output. There are many points of difference which are noted below. (1)Perfect competition is the marketRead MoreEgt1 Task 3 Essay1068 Words   |  5 PagesAnthony J. La Salata BS, Business Management 3/1/2012 Student I.D. #000254042 My Mentor: Nicole Sandburg Cell# 1(360)941-4062 Arlington, WA –PST A. Summarize the four major pieces of legislation collectively known as the Antitrust Laws. United States antitrust law is a collection of federal and state government laws, which regulates the conduct and organization of business corporations, generally to promote fair competition for the benefit of consumers. The main statute was the ShermanRead MoreIntroduction to the Potato Chip Industry1397 Words   |  6 Pagesall of the potato chip firms. In such a setting, the entire industry is now run as a monopoly, called Wonks. In such a setting, three important questions are raised, as follows: What is the impact of the new potato chip monopoly on the various categories of stakeholders? What changes are expected to occur at the level of prices and outputs, based on the transition from the monopolistic competition to the monopoly?, and last What is the most beneficial market structure in which Wonks would operateRead MoreA Monopoly Is A Single Seller951 Words   |  4 PagesA monopoly (from Greek monos ÃŽ ¼ÃÅ'ÃŽ ½ÃŽ ¿Ãâ€š (alone or single) + polein πωÎ »ÃŽ µÃ¡ ¿â€"ÃŽ ½ (to sell)) exists when a specific person or enterprise is the only supplier of a particular commodity (this contrasts with a monopsony which relates to a single entity s control of a market to purchase a good or service, and with oligopoly which consists of a few entities dominating an industry).[2] Monopolies are thus characterized by a lack of economic competition to produce the good or service, a lack of viable substitute goodsRead MoreImportance Of The Micro Economic Environment1471 Words   |  6 PagesActivity one: 1.1Explain the importance of the micro-economic environment to business organisations: Microeconomics looks at how individual players in the economy, such as households and firms, interact. It focuses on the impact that their economic choices have on the allocation of scarce resources to meet unlimited demand. These interactions match what one party wants or demands in economic term and what the other gives in exchange (supply). Each time someone buys a chocolate bar from a newsagentRead MoreMonopoly Industry And Its Economic Effect1695 Words   |  7 PagesMonopoly Industry and its Economic Effect. We live in a world where different economic systems exist and its existence is can create balances or imbalances in the economical arena. These economic system can be characterized as Laissez-faire economy, command economy and a mixed economy, implemented by each state. Within those segments of economy, a country can have companies following different structures of industries in the marketplace with distinctive levels of competitions. To understand howRead MoreTypes of Competition1000 Words   |  4 PagesEconomic theory usually differentiates across the four major types of market structure: monopoly, oligopoly, monopolistic competition, and perfect competition. Although the list of market structures can be virtually unlimited, these four types are considered to be the basis for understanding the principles of market performance in different market conditions. Each of the four types of market structures possesses its benefits and drawbacks. In any of these markets, an entrepreneur can develop a strategyRead MoreWhat Model Of Market Structure1455 Words   |  6 PagesBusiness in any city are challenging commodities that produce gain for the population. This city growth is well developed and incumbent by the market structure it abide by. The wisdom of crowds is based on the assumption that valuable knowledge in social systems frequently exists only as dispersed opinions, and that aggregating dispersed information in the right way can produce accurate predictions. A prediction market provides a vivid illustration of the power of the wisdom of crowds. (Qiu, L.,Read MoreEco 204 Final Paper1488 Words   |  6 Pagescombine an already successful business. They have no competition and they are ready to sell! The management consulting firm they hired will take charge of the advertising, the lay-off of employees, and the new way of operating. After hours on hours of research, I have found there are many opinions. What I do know is the term â€Å"monopolistic competition† is easy to confuse with the term â€Å"monopoly.† The two models are characterized by quite different market conditions. A monopoly is a single firm with high

Crime - Surveillance - and Technology Policy

Question: Discuss about the Crime, Surveillance, and Technology Policy. Answer: Introdution: Unmanned Aerial vehicles (UAV) or drones as they commonly known are aircrafts which are remotely controlled by humans or autonomously by a pre-programmed code. Drones are commonly used for two major purposes in the field; surveillance and reconnaissance. However, while meeting their objectives drones have been subject to a number of concerns, for one, they infringe privacy rights. Secondly, the scope of those targeted by the technology is still unspecified. In addition to this, the legal or policy implication of those using the technology is still unknown. These issues among many others make UAV a highly controversial topic in the world. Unmanned Aerial Vehicles (UAV) UAV technology presents so many problems that its only logical to categorise them based on the field or aspect of life they affect. Some affect privacy, others security and others affect ethical concerns. Moreover, in the field, some interfere with the existing aircraft regulations, a problem to the existing aviation laws. In this case, this assessment will follow a similar approach, starting with the problems associated with privacy, safety and ethics, then, later on, evaluate the technical issues associated with UAVs. Privacy, Safety and Ethical Problems UAV application introduces serious concern on the privacy and safety of citizens regardless of the state or country they belong. For their surveillance applications drone use commercial airspace used by other regular air crafts. Therefore, it has hard to imagine that these devices collect only the relevant information concerning suspected targets without that of regular citizens (Epic. Org 2017). Furthermore, based on their designs drones are made to be small and can fly high in the airspace making them undetectable to the human eye. These features provide them with the capability to perform persistent and constant surveillance to unwary civilians. For instance, consider their commercial application today where companies are developing paparazzi UAVs to spy on celebrities, this seriously infringes on the privacy rights of the individual involved. Moreover, drones seem to be used in areas prone to violence where human rights are ignored as the areas are either designated as terrorists hotbeds or have minimal contribution to the worlds events. This outlook greatly discriminates against the people affected especially minorities whose voice is unheard. Drones as cyber espionage tools is another serious problem, their flexibility which is enabled by the remote control ability can be used to block or interfere with communication. Furthermore, this notation is no longer an idea but a reality, recent research by a security company in London was able to develop a prototype program that could successfully steal data from surrounding devices. In addition to this, this program could successfully acquire data from moving or mobile objects. What this means is a drone could potentially be used to steal data from aircrafts, vehicles and other moving objects. Therefore data from unsuspecting civilians could be stolen by malicious individuals who may acquire the technology. Moreover, interference is the first step to alteration, a time will come when drones will have the capability to alter data stored by moving objects especially commercial aircrafts. This development is in violation of so many laws and policies, from privacy, safety and secrec y, which are common rights accorded to all human beings (InfoSec Institute 2017). Armed UAV, on the other hand, raises serious ethical, legal and safety problems more so when one considers the people who operate these drones. While manning these armed devices the psychological, physical and emotional state of the soldier must be considered. Moreover, their distance from the place of conflict might alter their perspective and how they choose to deploy the weapons (Nolin 2012). In essence, a soldier far away from the conflict zone may be unaffected by the killings he/she commits exposing them to extrajudicial killings. Now, consider the safety of those in the immediate surrounding who may be affected by the actions of these unsuspecting and uninvolved soldiers. Ethically, it may be hard to determine whether the remote soldier values the lives of the people affected by his actions or he perceives his actions as those seen in a video game setup (Cole Wright 2010). Technical Problems Successful UAV implementation depends on the level of drone integration into commercial/civilian airspace. This requirement means that drones must operate within the regulated constructs of aviation, however, if they do so they fail to meet their overall surveillance objective that depends on secrecy and spy-like tactics. Furthermore, regular manned aircraft have a high safety record owing to the fact that the pilot is usually on the device. However, when the person manning the flight is thousands of miles away the safety question comes in mind. Moreover, based on the current statistics, drones still hold a poor safety record, in fact, according to 2003 Congressional Research report, UAV accidents are 100 times more susceptible to occur as compared to a regular manned flight. Technically speaking, UAVs lack the necessary structure of avoiding collisions a difficult topic still being addressed to date (Degarmo 2004). In addition to this, consider the technical problems that arise due to bureaucracy. A bureaucratic environment is prone to errors, bad operation decisions and poor accountability measures. In the end, the objectives sets by drone operations are not achieved and they interfere with the current aviation procedures (McClure 2015). Emerging issues and who they affect UAVs concerns span a broad spectrum of fields and interests, on one hand, they seem to affect many human rights especially those concerned with privacy and safety. In addition to this, drones have a broad scope of capabilities that threatens the modern way of life, for instance, they can monitor an entire community without detection. Such capabilities raise the questions of social justice when one considers the legality of using the technology and the justification of using it on a particular set of people. So, where are the lines drawn to determine those who can use the technology and also those cannot use it? Furthermore, like any other issue affecting societies the hard hit groups/areas are those populated by minorities and those with the least voice. This perception greatly harbours equality and overall social justice accorded to us all (Carr 2016). According to recent Geneva Convention on human rights (2012), drones still fail to follow the legal channels to execute their objectives, especially armed drones which are now famously known as killer drones. These drones lack the necessary accountability measures and exploit loopholes in legislation to validate killings. In fact, most human rights activities see them as a simple licence to kill (UN Human rights 2010). In addition to this, consider the fact that since 2002 more than 4,000 people have been killed by U.S. drone strikes and even more shocking is that the majority of these people are innocent civilians who were at the wrong place and at the wrong time. Furthermore, various groups across the globe have justified these numbers, from the UN to Amnesty International who holds records of civilian injuries as well as deaths. Moreover, according to many reports, drones are also seen to destabilise communities who live in constant fear and hide from the public. Moreover, these a cts of violence violet international laws as the civilian casualties are experienced in foreign lands and not in the drones country of origin. Drone surveillance and strike missions almost seem to depend on a broad spectrum of assumptions, from those who are disproportionately affected by the missions to the interests expressed by the coordinators. According to the Pakistan Ambassador (2012), his country has faced direct indiscriminate attacks by foreign drones whose actions fail to follow a defined pattern or verified criminal events. To him, drone strikes have targeted innocent civilians especially children and women who are the mass causalities of the strikes (Khor 2012). So, maybe the drone strikes do take out known terrorists but the innocent civilians caught in the crossfires are too many to ignore, more so when they are considered to be women and children who sometimes fail to get past the explosions. UAVs present considerable issues and problems that have different impacts on the lives of innocent civilians. Moreover, they seem to creep into most policies of justice, human rights and privacy. In addition to this, they seem to heavily affect groups in the lowest living class of the society. This is highly unfortunate and immensely unjust, therefore, are drones and their accompanying technology necessary? For some part, yes. Criminals have drastically changed their ways due to technology and innovation. Today, old law enforcement tactics fail to combat law breakers, therefore, new and innovative ways are needed to combat criminals and their heinous acts especially terrorism. UAVs help acquires the relevant intelligence which is then used to combat terrorism, to this end, drones are a justifiable technology (InfoSec Institute 2017). When used as a surveillance and reconnaissance tool they make sense to authorise and mandate within the confines of the law. However, they face a negati ve impact when they are used to carry out air strikes especially on innocent civilians. Therefore, as a tool of acquiring information, authorised by the legal framework they serve to guard the interest of the people and should be supported with the necessary investments. Recommendations Regardless of the problems that are associated with surveillance and especially UAVs, no one can disapprove their importance, from preventing terrorist acts to providing rescue worker with insights into saving lives. Therefore, the solution to these problems lies in the policies developed as well as the ethical investment made in the field, particularly in the development and control mechanisms (Washington University 2013). Moreover, based on the current legislation, drones and their related activities will expand rapidly in coming years due to the provisions to use them in the field (FAA 2012). Therefore, the questions that need to be answered is on how to regulate them within the laws and in a manner that safeguards all human rights. So far, several countries have enacted laws that require law enforcement services to acquire government permits or warrants before using drones regardless of the objectives they are set to achieve. However, the problems with most of these laws are that they are used to govern the technology itself (drone the device) and not the outcome they have on the affected people. Few laws exists that outline the harm produced by drone activities which leave the necessary loopholes to conduct extreme surveillance missions supported by sophisticated technology. In actual facts, today a government agency can commission airstrikes and surveillance missions using unmanned aerial vehicles but an agricultural organisation cannot use the same technology to monitor pollution. These laws need to change in a way that focuses on the outcome and not the technology itself (McNeal 2014). Legislation should define the scope and severity of drone activities to limit the power of drone activities. Nevertheless, when considering the threat of surveillance drones raise one contentious issue. According to privacy advocate, government agencies should acquire warrants prior to using drones for surveillance missions. However, consider public events such as Marathons where previously policemen are used to man rooftops and monitor the events. Now, for a drone to perform a similar operation, the same agencies must prove a possible threat to get a warrant which they mail fail to have hence lack the necessary tools to counter terrorist acts. This scenario shows the dynamic nature of drone activities and the laws used to govern them. Therefore, legislation should consider all possible scenarios and provide unique policies that have the publics best interests at heart. On top of legislation, the governing bodies must develop the standard technical requirements for UAVs to avoid the technical problems associated with these devices. Moreover, these standards should also include the operational framework of each and every device in use as some will have better capabilities as compared to others. In addition to this, aviation agencies e.g. the FAA should come up with specific routes for these devices not only for order but also for monitoring purposes. Finally, ethical concerns and issues, this may fall on the individuals themselves and more so when it comes to military operations. Military codes of conduct that advocates for values such as honour, valour and courage should be at the forefront of all drone activities and missions. These virtues should be emphasised when training the drone pilots and also when developing the controlling programs used to control the devices. Fundamentally, this simple actions may serve as the necessary foundation for developing a moral and ethical UAV systems. A combination of legislative laws and good moral/ethical values may help eliminate some of the problems/issues faced by the UAV programs, which is clearly an important development for future safety. References Amnesty International, 2017, killing outside the bounds of law? Drones, Available from: https://www.amnestyusa.org/our-work/issues/security-and-human-rights/drones [22 January 2017] Carr. E. B, 2016, Unmanned Aerial Vehicles: Examining the Safety, Security, Privacy and Regulatory Issues of Integration into U.S. Airspace, NCPA, Available from: https://www.ncpa.org/pdfs/sp-Drones-long-paper.pdf [22 January 2017] Cole. C Wright. J, 2010, what are drones? Drone wars UK, Available from: https://dronewars.net/aboutdrone/ [22 January 2017] DeGarmo. M. T, 2004, Issues Concerning Integration of Unmanned Aerial Vehicles in Civil Airspace, Centre for Advanced Aviation System Development, Available from: https://www.google.com/url?sa=trct=jq=esrc=ssource=webcd=1cad=rjauact=8ved=0ahUKEwj__uHFjtXRAhULGBQKHWBMC54QFggeMAAurl=https%3A%2F%2Fwww.mitre.org%2Fsites%2Fdefault%2Ffiles%2Fpdf%2F04_1232.pdfusg=AFQjCNE6SciCC7Prs3KB3v2O20XFwyJadgsig2=mD3eFJd-4I-2b6SvnoitUA [22 January 2017] Epic org, 2017, Domestic Unmanned Aerial Vehicles (UAVs) and Drones, Available from: https://epic.org/privacy/drones/ [22 January 2017] InfoSec Institute, 2017, Privacy and Security Issues for the Usage of Civil Drones, Available from: https://resources.infosecinstitute.com/privacy-security-issues-usage-civil-drones/ [22 January 2017] Khor. M, 2012, Drone Strikes Very Much a Human Rights Issue, Global research, Available from: https://www.globalresearch.ca/drone-strikes-very-much-a-human-rights-issue/32281 [22 January 2017] McClure. M, 2015, 5 big problems with the drone programs, FP voice, Available from: https://foreignpolicy.com/2015/12/10/5-big-problems-with-the-drone-programs/ [22 January 2017] McNeal. G, 2014, Drones and aerial surveillance: Considerations for legislatures, Brookings, Available from: https://www.brookings.edu/research/drones-and-aerial-surveillance-considerations-for-legislatures/ [22 January 2017] Nolin. P. C, 2012, Unmanned aerial vehicles: opportunities and challenges for the alliance, NATO Parliamentary Assembly, Available from: https://www.tbmm.gov.tr/ul_kom/natopa/docs/raporlar_2012/b3.pdf [22 January 2017] University of Washington, 2013, Domestic Drones: Technical and Policy Issues, Technology and Public Policy Clinic, Available from: https://www.law.washington.edu/clinics/technology/reports/droneslawandpolicy.pdf [22 January 2017]

Report on Nestle for Balanced Scorecard- myassignmenthelp.com

Question: Write about theReport on Nestle for Balanced Scorecard. Answer: Introduction The following report includes the background of Nestle Company along with its vision and mission. The internal and external factors that affect Nestle Company have also been included in the report. The report also explains the long-term goals along with the range of alternative strategies utilized by Nestle. Moreover, discussion has been made regarding the annual policies and objectives of Nestle. The report further specifies the required resources for Nestle and balanced scorecard evaluation measures. Background of Nestle Nestle is one of the leading companies in the food and beverage industry which delivers its services in 191 countries. The headquarters of Nestle is situated in Vevey, Switzerland. In the Middle East, 18 factories are owned and controlled by Nestle that are responsible for making supplies to their respective areas and providing employment opportunities to nearly 11,000 people. Indirect employment is also offered by such factories to various people. In the year 1997, the formation of Nestle entity took place in the Middle East. The investment of nearly US $400 million has been made by Nestle in the Middle East for growth and innovation. Vision of Nestle Nestles vision is to become a competitive and leading company in nutrition, health and wellness that provides value to their shareholders by playing the role of a favored employer, a favored corporate resident and a favored supplier that vendors favored products. Mission of Nestle Nestles mission to provide quality food to their customers all across the world each and every day. The focus of Nestle is towards the enhancement of the quality of life by way of fulfilling the requirements of their customers and finding solutions of their problems. Values of Nestle Nestles values are reflected in their business conduct when the principles of fairness, honesty and concern for people are followed by them in their operations. Non-negotiable standards have been set by Nestle by the way it conducts its business and are applicable for everyone who works with them. Internal factors of Nestle Strengths Distribution System- the diversified products of Nestle have attained success both in urban and rural market. Famous- Due to the individual branding of its products, Nestle has been capable of spreading awareness regarding its products among their customers and has succeeded in become the largest food company across the globe. The adoption of this strategy was due to the reason that in case when one brand gets affected like Maggi, the sales of other brand such as Nescafe does not gets affected. Weaknesses Issues- The global brand Nestle also faces legal and consumer issues and fall under a variety of controversies such as the use of child labor, boycott of baby formula by Nestle, price fixation of chocolates which ultimately results in the negative image of Nestle. Various Brand- A single group controls a variety of brands under Nestle which leads to difficulty in managing the individual brands and has the possibility of creating conflict. External Factors of Nestle Political The expansion of the business of Nestle in different countries requires it to abide by their respective rules and regulations. Problems are faced by Nestle whenever any changes are made in the regulations regarding food and beverage. Market analysis should be done by Nestle from time to time. Economic- The revenue of the business is affected by the changes in budget of customers, their purchasing power and the prices of raw materials. Social- Problems are created for Nestle as a result of changes in the lifestyle of the customers. Therefore, flexible strategies should be adopted so that it can be changed in order to meet the changing demands of the customers. Effective advertisements can be utilized that focuses on societys welfare and ultimately result in clearing the image of Nestle. Long-term Objectives of Nestle The targets of sustainability and development are set by Nestle which is the largest food company if the world. Nestle further focuses on the reduction of emissions of greenhouse gases in every ton of their products by 35% by the year 2020. Moreover, steps are being taken for the reduction of water usage by 40% in its range of products which includes Nescafe, Purina pet food and Perrier. Nestle further aims to provide better quality of lives to 50 million children, making every possible effort for minimizing effect caused to the environment due to their processes and recovering 30 million livings in society that are associated with the operations of business. The fulfillment of the social commitments is the ultimate focus of Nestle. For example, Nestle aims to reduce the use of sugar by 5% in their products by the year 2020. The achievement of this target in Europe only will mean the reduction of 18000 tons of sugar in their operations. Alternative strategies Nestles business level strategy is cost leadership combined with less cost operators and a wide range of products. Its strategic leadership helps in making its business efficient in order to create a network of regional manufacturing, integrate the business of international level and to bring a reduction in marketing expenditures. The future aim of Nestle include the development of a research and development network by way of refining its current products and producing sustenance for tomorrow. Annual Objectives of Nestle The business objectives and marketing objectives are aligned with each other. The objective of Nestle is to attain the position of best branded and largest manufacturer of food all across the globe along with assuring the highest quality in its products. The attainment of compatibility is also aimed by Nestle with the global volunteer standards on global management system. It also focuses on trust building with government authorities, customers and business partners. Policies of Nestle Policy of Nestle is to make sure that the board members, employees and external shareholders, who are in possession of any price sensitive or confidential information, do not disclose it and be aware regarding the law imposed on the disclosure of such information. It is the responsibility of all the shareholders to safeguard the confidential information. Resources of Nestle The resources of Nestle are classified into tangible, intangible, financial and human resources. Human Resources- The employees and staff are the main reason behind the success and growth of Nestle. The productivity and well-being of Nestle is influenced by its staff members. Culture- The satisfaction of stakeholders and encouraging innovation comprise the culture of Nestle. For the purpose of business decision making, the use of balanced scorecard is made for managing the performance. It is the method with the help of which progress of organizational goal is monitored. Conclusion Nestle is one of the leading manufacturer and seller of food and beverages products having its operations in 191 countries. Its vision is to attain the position of worlds leading company that provides quality products to its consumers. Internal factor analysis of Nestle provides that the strengths of Nestle include its fame and range of products. Moreover, its weaknesses include its handling of products rangeunder single group.